In 2025, the world of jewelry eCommerce is shining brighter than ever. With Shopify leading the way as the go-to platform for sleek, functional, and conversion-friendly storefronts, brands are stepping up their design game to impress and convert. At Dropshipstair, we’re passionate about helping you create a jewelry store that dazzles both visually and commercially. Whether you’re a new business owner or looking to scale, this list of the best jewelry Shopify stores will leave you bursting with ideas.✨
Let’s uncover what makes these stores stand out—so you can implement winning strategies in your own Shopify store!
What Sets the Best Jewelry Shopify Stores Apart?
These top Shopify jewelry stores don’t just sell products—they tell stories. Here’s what they all have in common:
- Bold Brand Identity
- Clean, conversion-driven layouts
- Mobile-optimized UX
- High-resolution lifestyle photography
- Trust-building features like reviews & guarantees
Want to build a similar store? Check out our Shopify store design services for custom solutions.
1. Mejuri
- Founded: 2013
- Country: Canada 🇨🇦
- Net Worth: $100M+
- Niche: Everyday Fine Jewelry
- Strategy: Direct-to-consumer, high-quality, affordable luxury
Why it Inspires: Sleek minimalist design, soft tones, and lifestyle-focused content make Mejuri a gold standard. Their use of real customers as models reinforces authenticity.
2. Missoma
- Founded: 2008
- Country: UK 🇬🇧
- Net Worth: $50M+
- Niche: Statement Jewelry
- Strategy: Celebrity partnerships, seasonal drops, bold visuals
Why it Inspires: Bright product imagery and a fashion magazine feel. Their use of Shopify features like gift guides and style quizzes enhances customer engagement.
3. Ana Luisa
- Founded: 2018
- Country: USA 🇺🇸
- Net Worth: $30M+
- Niche: Sustainable Jewelry
- Strategy: Eco-conscious branding with full transparency on materials
Why it Inspires: Beautifully clean UI that reflects their eco-friendly values. Their product pages shine with detailed, honest storytelling. 🌿
4. GLD
- Founded: 2015
- Country: USA 🇺🇸
- Net Worth: $50M+
- Niche: Urban Hip-Hop Jewelry
- Strategy: Celebrity appeal, bold visuals, influencer collaborations
Why it Inspires: Heavy focus on lifestyle content, flashy visuals, and easy navigation. Their Shopify layout reflects a strong brand culture.
5. Kendra Scott
- Founded: 2002
- Country: USA 🇺🇸
- Net Worth: $460M+
- Niche: Personalizable Fine Jewelry
- Strategy: Community-driven with philanthropy-focused marketing
Why it Inspires: Their interactive Color Bar lets shoppers personalize pieces—great UX idea for Shopify stores.
6. Astrid & Miyu
- Founded: 2012
- Country: UK 🇬🇧
- Net Worth: $20M+
- Niche: Contemporary Everyday Jewelry
- Strategy: Community-first through events and social content
Why it Inspires: Their Shopify store feels personal and real, with customer testimonials, embedded Instagram feeds, and appointment booking tools.
7. Vitaly
- Founded: 2011
- Country: Canada 🇨🇦
- Net Worth: $10M+
- Niche: Genderless Industrial Jewelry
- Strategy: Sustainable, recycled materials with futuristic aesthetics
Why it Inspires: Dark theme, bold typography, and urban vibe—great for edgy brand inspiration.
8. PDPAOLA
- Founded: 2014
- Country: Spain 🇪🇸
- Net Worth: $15M+
- Niche: Trend-Driven Women’s Jewelry
- Strategy: High fashion visuals, seasonal drops, and storytelling
Why it Inspires: Elegant and editorial, their product pages could double as magazine spreads.
9. Gorjana
- Founded: 2004
- Country: USA 🇺🇸
- Net Worth: $100M+
- Niche: Layered Gold Jewelry
- Strategy: Coastal lifestyle branding with soft color palettes
Why it Inspires: Great product filtering and beautiful photography that makes online shopping feel like a boutique experience.
10. Hey Harper
- Founded: 2018
- Country: Portugal 🇵🇹
- Net Worth: $5M+
- Niche: Waterproof Jewelry
- Strategy: USP-focused design and social proof integration
Why it Inspires: The site screams clarity. From waterproof claims to influencer UGC, everything builds trust.
11. Local Eclectic
- Founded: 2013
- Country: USA 🇺🇸
- Net Worth: $10M+
- Niche: Curated Designer Jewelry
- Strategy: Multi-vendor platform with high visual storytelling
Why it Inspires: Great use of Shopify for multi-brand presentation. Their “About the Designer” sections personalize the buying journey.
12. Linjer
- Founded: 2014
- Country: Norway 🇳🇴
- Net Worth: $20M+
- Niche: Timeless Minimalist Jewelry
- Strategy: Scandinavian elegance and slow fashion principles
Why it Inspires: Calming visuals and clean UX highlight their premium aesthetic.
13. Oomiay
- Founded: 2015
- Country: USA 🇺🇸
- Net Worth: <$1M
- Niche: Handcrafted Indie Jewelry
- Strategy: Handmade craftsmanship and small-batch ethos
Why it Inspires: Shopify layout celebrates uniqueness with a cozy, artisanal vibe. 🌸
Final Thoughts 💡
Each of these jewelry stores shows how creative design, solid brand identity, and a focus on user experience can make a Shopify store shine. If you’re planning to launch your own jewelry brand or want to improve your existing store, consider working with experts.
👉 Get a custom Shopify jewelry store designed by Dropshipstair
Let your store be the next shining gem in the eCommerce world! ✨